Acceptable Use Policy

Content and claims

Do not use Marcelo to create, publish or send anything that:

• is unlawful, defamatory, fraudulent, deceptive or misleading;
• makes a claim the business cannot support — a licence it does not hold, a certification it has not earned, an award it did not win, a result it cannot deliver, or a price it does not honour;
• infringes somebody else’s copyright, trademark, right of publicity or privacy — including photographs, text or branding taken from another business’s website;
• impersonates a person, a business or a public body, or misrepresents who is speaking;
• is a fake or paid-for review, a review written in a customer’s name without their knowledge, or a reply to a review that discloses a customer’s private information;
• harasses, threatens or discriminates against anyone, or targets children;
• contains malware, phishing, hidden redirects, cloaked content, or anything designed to deceive a search engine or a visitor about what a page is.

Regulated trades — health, finance, legal services, construction, home services in many states, and others — carry their own advertising and licensing rules. Following them is your responsibility. Marcelo generates what you ask for from facts you confirmed; it does not check whether a claim is lawful in your industry or your state.

Accounts and websites you connect

• Connect only accounts and websites you own or are authorised to manage on behalf of their owner. Connecting a client’s account is a representation that the client has agreed to it.
• Do not use a connected account in a way its own platform forbids. Google, Meta, WordPress hosts, Shopify, Wix and every other platform have their own terms, and a breach of those is a breach of this policy.
• Do not point Marcelo at a website, listing or advertising account in order to harm it, or at a competitor’s account you have no right to.

Reading other websites

Marcelo reads public web pages — your own site, the sites of competitors you name, and the pages search engines and AI engines return — in order to report on them. It identifies itself on every request and reads only what is public. You may not use it to reach content behind a login, to bypass a paywall or an access control, to collect personal information about individuals, or to copy another site’s content for republication. A site owner who asks Marcelo to stop reading their site will be honoured; see MarceloBot.

Messages sent on your behalf

Where Marcelo sends an email or a message to your customers — a reply to an enquiry from your website, for example — you are the sender. You must have a lawful basis to contact each recipient, you must honour every opt-out, and you must comply with the laws that apply to commercial messages where your recipients are, including CAN-SPAM in the United States, CASL in Canada and the ePrivacy rules in Europe. Do not use Marcelo to send unsolicited bulk messages.

Websites Marcelo hosts

A website Marcelo builds and hosts for you may not be used:

• for anything listed under “Content and claims” above;
• to sell or promote goods or services that are illegal where they are offered, or that our payment processor’s rules prohibit;
• to collect visitors’ personal information without a privacy notice of your own;
• to host files or pages unrelated to the business the site was built for;
• to distribute malware or run a phishing page.

We may remove a page, or take a hosted site offline, when we receive a credible report that it breaches this policy or the law, and we may do so before contacting you where the harm is ongoing.

The service itself

Do not:

• probe, scan or test the vulnerability of the service, or breach any security or authentication measure, except through a disclosure we have agreed to in writing;
• interfere with the service or the hosted websites of other customers — by load, by automation, or by any other means;
• work around a limit, a price, a Credit balance or a plan, or exploit an error to obtain work you have not paid for;
• copy, reverse engineer, scrape or build a competing product from the service, its prompts, its outputs or its interface, except where the law gives you that right notwithstanding this clause;
• resell, sublicense or offer the service to third parties as your own, without a written agreement with us. An agency using Marcelo for the businesses it represents is not reselling it.
• share your sign-in with anybody. Each person who works in your account is added as a team member with their own sign-in.

What happens on a breach

We may remove content, pause a feature, suspend a business or close an account that breaches this policy, in proportion to the breach. Where circumstances allow we tell you first and give you a chance to put it right. Where they do not — an ongoing scam, a platform demanding immediate action, a legal order — we act first and tell you afterwards. We may also report unlawful activity to the authorities.

Reporting a breach

To report content or a website that breaches this policy, write to support@meetmarcelo.ai with the address of the page and what is wrong with it. Copyright complaints follow the Copyright & DMCA Policy.